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West Elm

Art Direction, Re-branding, Strategy

 

Convince: 25-35 yr old millennials, new home buyers

That:West Elm furniture is worth their commitment because it is more than just sustainability that sets them apart.

Because: Furniture built by local artisans makes the pieces more sentimental and the quality will last much longer than cheap furniture, as they use sustainable and fair-trade materials.

Support: You cannot find West Elm designs anywhere else because 95% of West Elm's products are designed in-house. Their support to local artisans and designers is what sets them apart. 
 

Team: Menaka Deepak, Melissa Mazur,                              Nadia Rasoul

 

 



 

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To inform people about the pop-up event.

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Window Display 

(Below the line)

In-store Hanging & Standing Sign

(Below the line)

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After getting themselves scanned in the 360° scanner, people get a poster with their

own cool character. A fun memorabilia from the event!

Microsite

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Pinterest AD

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Instagram Story

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Invite

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Emailer

Live Event

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