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Velveeta
Art Direction, Experential, Strategy
Convince: Gen Z (18-34)
That: Velveeta is the ultimate pleasure food for a life of outrageous enjoyment.
Because: Velveeta has transformed from an outdated brand to a lifestyle icon, celebrating unapologetic pleasure and making ordinary moments extraordinary.
Support: Through experiential brand acts and clever media, we aim to engage "Pleasure Seekers," generating buzz, love, and a cultural shift towards embracing cheesy bliss.
Team: Menaka Deepak - Art Director
William Cornelisse - Copy Writer
Christopher Civil - Strategy


To inform people about the pop-up event.











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